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  • Summary & Details

A Design-Centered Approach for Sustainable Transformation and User Adoption of Shared Services Wise-Design

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Author(J)1) Emilia Romero Tienda, 2) Adrià Ferrer
Author(E)1) Emilia Romero Tienda, 2) Adrià Ferrer
Affiliation(J)1) Applus+ IDIADA, 2) Applus+ IDIADA
Affiliation(E)1) Applus+ IDIADA, 2) Applus+ IDIADA
Abstract(E)In the quest for sustainable urban mobility, the need to differentiate between urban and long-distance vehicles is being realized. Digitalization and ADAS systems, promise greater efficiency and safety. However, a fundamental challenge remains convincing end-users to adopt shared services. This paper argues for a design-centered approach, exploring how the adoption of non-ownership-based mobility could be driven. In addition, considering data for traffic prioritization, it examines urban planning perspectives to identify areas in need of improvement. By aligning vehicle design with urban infrastructure, we aim to catalyze a transformative shift towards more sustainable mobility.

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