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Summary & Details

Value that Yamaha Motor sees in electric mobility

電気で動く「モビリティ」にこめる価値

Delivery: Available on this site

Format: PDF

Price: Non-members (tax incl.)：￥1,100 Members (tax incl.)：￥880

Publication code: 20234841

Paper/Info type: Forum Text (Online)

No.23-W12

Pages: 1-12(Total 12 p)

Date of publication: Jan 2024

Publisher: JSAE

Language: Japanese

Event: JSAE Forum 2023 (Winter)

Detailed Information

Category(J)	PPT資料 Translation
Category(E)	PPT slides
Author(J)	1) 野口浩稔
Affiliation(J)	1) ヤマハ発動機株式会社　クリエイティブ本部プロダクトデザイン部
Abstract(J)	市場の顧客価値が多様化し，その価値自体の変化も加速する中，発足10年目を迎えたヤマハ発動機の製品デザイン組織が直面する最大の課題は「次世代顧客体験価値の創造」です．今年開催されたJapan Mobility Showにフォーカスして弊社デザイン組織が考える未来を紹介させていただきます． Translation
Abstract(E)	“Creating next-generation customer experience value” is the biggest challenge that Yamaha Motor’s product design organization, which celebrated its 10th anniversary, faces amid the diversification of customer values and the acceleration of changes in those values. We will introduce the future that our design organization envisions, focusing on this year’s Japan Mobility Show.

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